Dating biz


15-Jul-2016 06:16

Our position is to change the way people treat each other when it comes to making new relationships on digital platforms." Wolfe reiterated that Bumble hasn't forgotten its core principle of empowering women.

Bumble Bizz, like Bumble, will require women to initiate conversations. If successful, it'll help Bumble retain users for the long term.

"The entire vision [for Bumble] has always been bigger than dating." said Wolfe.

"In real life, I don't think we're limited to romantic connections ...

In March, Bumble launched its first vertical, Bumble BFF, to help people find friends.

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As an Ok Cupid executive said today, Ashley Madison isn’t a dating site. It’s a sprawling international direct marketing program with hundreds of partners, plus internationalized versions, white label programs, content marketing deals and skinned versions of Ashley Madison tailored to just about any male fantasy you can think of.

On Thursday, Bumble announced that it is exploring the world of professional networking with Bumble Bizz.

"Women sometimes feel approached in an inappropriate way [on professional platforms]," Wolfe said. Dating apps have been critiqued as having a high churn (when successful, people eventually abandon the platform because they're no longer single).

"That they're being sought out for dates or hit on." Wolfe noted that Bumble Bizz and Bumble BFF are experiments, for now. But friendships and careers have a much longer lifespan. So far, the services are all free, but Wolfe said they'll start monetizing Bumble in a "non restrictive way" very soon.

She noted that nearly 7 million people have registered for Bumble around the world.

Right now, Bumble BFF only lets users connect with people of the same sex, but Wolfe said they're looking into ways to let women and men opt to find platonic friendships as well.